Meet the other Justin Bieber: a Philadelphia lawyer who started his own legal practice, and has been weighing the odds of success with his name.
“This Bieber, a graduate of Widener Law School, started practicing in Center City in 2006 and, like any young lawyer, he set about building a business and making a name for himself. And then last summer, the name he was making for himself no longer seemed to be his.” (http://www.philly.com/philly/living/96450569.html)
Because of his very famous namesake, Justin the lawyer receives tons of phone calls and Facebook invites all the time. His name “sticks” to the minds of the people, and he uses this to his advantage. “Many people do not know the name of a lawyer, so to have a name like his come to mind so quickly could potentially be very helpful”.
Other Name Troubles
I have an uncle who was burdened with the rejection of his US Visa because he was thought to be a criminal. Why? His name was the same as the criminal’s. The authorities checked his name and the registered form showed that this man with that certain name is on the run from a crime he is guilty of. Because of that certain data on the computer, my uncle’s US Visa was put in jeopardy. He, then, had to work extra efforts to clear his name and prove that he’s not the same man charged with criminal offenses. Fortunately, his name was cleared after some time. (I have no idea what happened to the real criminal.)
I have a very common name. My first names Jessica and Lou are very common. In fact, in my original block (during my first year in college) alone, there is another Jessica (who we decided to call Matee after her surname) and there is another Lou (we still call her Lou). I had no choice but to be called Jeca (I wasn’t a fan of that nickname before) so as to avoid confusion.
Additionally, I’ve met another Jessica Maralit who also lives in Batangas. She calls me her “katukayo”. She’s very much older than I am, and she soon became one of my mentors for doctrine classes. In one of our idle moments, she told me that she once tried to google her name and found several pages that are not in the slightest bit associated with her. She said it was amazing that she got to meet the other Jessica Maralit who probably owns those pages she found online. I tried googling our name, too, and found that most of the pages are actually linked to me, and only one out of five are linked to her.
This incidence led me to think that having this certain name can actually make or break a person. What if my name pertains to a criminal (like that of my uncle’s)? What will happen then when I start looking for a job already? Will I be prosecuted, too? What if I share the same name with a volunteer missionary in Africa (this is true, the other Jessica Maralit is indeed a missionary in Africa)? Is it okay if I take the credit and the praises associated with the name?
Organizations and Branding
Does this happen also to corporations? What if a well known person associated with a certain brand suddenly has a slip and destroys his or her name? Will the brand associated to his or her name be destroyed as well?
If a CEO of a company merits an award or a recognition for a good deed, will his or her victory reflect the name and be beneficial for the company, too?
Organizations, therefore, must be careful with branding, so as to protect their reputation and image.
“Branding is a function of two things – building awareness and then building meaning behind that awareness.” (quoted from the article mentioned above)
This is the reason why there are companies who resort to “re-branding”. When their names are stained, their reputation is destroyed. Re-branding will help them recover and gain back the trust of their customers.
What’s in a name, then?
It might mean everything; it might mean nothing at all.
There are many JESSICAs and LOUs out there, many MARALITs too. What’s in a name? Should I be worried about that when it comes to applying for a job? I pray the odds will go in my favor. 🙂 Let the googling commence! 🙂